Sharing Is Caring
Raise your hand if you’ve ever purchased a dress for a special occasion only to wear it once and banish it to the back of your closet where it’ll be lucky to ever see the light of day again. The cost of these purchases just doesn’t add up. Not only for your bank account but for the environment.
This concept of sharing and exchanging clothes is nothing new. Women have been doing this for centuries. But it has its limits (especially if those said friends and family members have a rather, let’s say, peculiar style).
“We built a technology solution that makes this network bigger. It opens up your access to a greater range of high-quality fashion items at an affordable price. We realised Australian women were either paying too much for fashion and apparel or were getting a really bad deal on a cost-per-wear basis with cheap ‘disposable’ fast fashion. As the sharing economy was helping to solve problems like this in other industries we asked ourselves why such a model didn’t exist for a woman’s wardrobe and set out to build the biggest wardrobe in the country where women could borrow from us on-demand whenever they liked.”
Keeping In Trend
We live in an era where social media makes it easy to keep up with the Kardashians, but hard to keep your bank account in check when doing so. Add to this the ethical dilemma behind the fast fashion industry and we’re seeing some huge shifts taking place in the market.
Millennials are taking sustainable fashion seriously and it’s beginning to have ripple effects. We’re happy to forgo the luxury of ownership in favour of being able to simply have the experience of luxury or access to options.
You can understand why the GlamCorner concept has been well received. It’s quelling the choking thought of being captured in the same dress twice while for others, allowing them to simply support a growing movement that encourages less consumption and more mindful purchasing.
All without having to sacrifice your desire for a little bit of style and luxury.