How to outsmart fast fashion
Unfortunately, we’re living in a quantity-over-quality world, so we may not always know what to look for. Here are a few things to check next time you’re rummaging through those clothing racks.
- spare buttons and threads
- natural fibres
- strong stitching
- matching seams on patterned fabric
- finished seams
- metal zippers
- strong buttonholes
These are some of the ways you can judge the quality of the clothing you buy
Don’t be afraid to tug on your garment. When you try it on, sit down – do squats if you must. When you bend, do the seams pull in weird places? Do they pants keep twisting around your ankles? Don’t be fooled by some brands that sell “100% cotton” shirts; this doesn’t mean the fabric is good quality. These shirts are just made of 100% low-grade cotton fibres and tear easily.
Remember real leather shoes can be repaired, don’t throw them out.
Opt for classic looking pieces over trendy items and don’t forget the op shops. We all know about Forever 21 and H&M pushing out new items with a 14-day turnaround. From the fabric to the cost of labour – it’s cheap for a reason.
But buying high-end fashion doesn’t mean you’re getting quality, either. You’re often just paying for the brand name and the marketing.
If you want bang for your buck, mid-range clothing companies are often the best place to look. And – even though the mid range space is dominated by brands doing better – remember, I’m discounting ethics and sustainability. Mid-range clothing is often the best quality and offers the best value for money.
Society has gotta catch up already
We’ve started a revolution in food. We want non-GMO, gluten-free, organic and free range options and we are willing to pay a little more for them.
Why not join the clothing revolution? Let’s pay attention to what is being put on our bodies. Purchase only items that are made well. Demand quality. (And maybe soon we’ll also care about the ladies who make them?)
When you spend more, you might not get that same sugar high that as when you save a dollar, but think of fashion like anything else you’d save for – a house, a car, a vacation. I promise, you’ll be thankful two winters from now when you’re still keeping warm in this season’s wool sweater.