What does this have to do with fast fashion?
Well, the happy side effect of this grand gesture is that you’ll likely have a smaller closet, or maybe even room for just a rolling rack. In which case, you’ll have to drastically reduce the amount of clothing and accessories you have, and consider each purchase carefully not just in terms of whether it fits in your budget, but whether it fits in your tiny bedroom. You can spend more on quality items that will last a long time, and supplement your closet with a rotating cast of rental fashion. That is the most sustainable thing to do. If only there were some fashion bloggers to help you do this…
Who Should Be Responsible for Fashion Pollution?
Minimalist wardrobes appeal to some people (including me. Sometimes). But I can imagine no world in which everyone voluntarily pares down to thirty items.
Perhaps we should demand the big fashion players take responsibility. They’re the ones making the clothes, and profiting, after all.
Some of the biggest things these fashion corporations can do to lower their carbon footprint is: shift to sustainable cotton, increase the recycled content of their materials, switch to suppliers who use clean energy and improve the energy efficiency of existing suppliers, and close the loop on fashion, so that we never throw any fashion in the landfill.
Some large fashion corporations are striving to do all these things. However, they represent only a fraction of the business, and the same names always seem to show up in the list: H&M, Inditex (Zara), Levi’s, Patagonia, C&A in Europe, Adidas, and Nike. What about the rest of the market? What about the faceless companies churning out cheap stuff with nary a care for consumer sentiment or loyalty?
It seems we need to force change, on everybody.