22.04.19

Tara Moss & Mighty Good Undies Bare For Good This Fashion Revolution

Kira Simpson

As part of this year’s Fashion Revolution Week, Australian ethical underwear brand Mighty Good Undies have collaborated with change makers and eco-warriors who are driven to create positive social and environmental impact in their lives.

This years campaign spotlights Tara Moss; internationally renowned novelist, TV presenter, and journalist, who has stripped down to her Mighty Good Undies in support of her passion for fair and equal fashion industry.

“Sustainable fashion should be exactly what it sounds like – something that doesn’t have a negative impact on the environment and the planet that we all share,” – Tara Moss

Tara Moss ethical fashion

The portrait series was shot by photographer Chris Prestidge and Berndt Sellheim. The purpose of the series is for Mighty Good’s ambassadors to show support for the ethical fashion movement for a more transparent, sustainable and fashion industry. This year’s ambassadors also include:

  • Ellia Green – Women’s Rugby 7’s Player
  • Yatu Widders-Hunt – TV Presenter and Australian Indigenous Fashion Founder
  • Camille Reed – Founder of Australian Circular Fashion
  • Cameron Kite – Waste Activist and Founder of Trash Your Selfie
  • Ayla Wilton – Sustainable Business Advocate

“There are everyday heroes who are doing their part in creating a fairer and more transparent world and our other brilliant ambassadors this year represent that.” – Elena Antoniou, Co-founder of Mighty Good Undies

Yatu Widders Hunt
Ellia Green

Check out this year and previous ambassador interviews here.

ethical underwear

Kira Simpson

Kira Simpson is a sustainability activist, climate optimist and founder, and editor of The Green Hub. Her own sustainable living journey began five years ago when she realised our choices matter. What we eat, where we shop, what we wear, how we live, these choices have the power to shape the kind of world we want to live in. Since launching The Green Hub in 2016 she has grown the blog to become a platform for sustainable fashion and conscious living helping people make lifestyle choices which are kinder to the planet.