15 of the Best Ethical, Sustainable and Organic Underwear Brands


Ethical fashion brings compromises and sacrifices, but there is one thing we cannot live without. Underwear.

It’s what we put on first in the morning, and the last thing we take off of an evening. The more thought we put into our underwear, the more comfortable and confident we are during the day. Why not put thought into how your underwear was made too?

We’ve uncovered the very best ethical, sustainable, and organic underwear brands that look and feel good for you AND the planet.

Image via Mighty Good Undies

Ethical Underwear Brands
ethical underwear


Nico is the first underwear brand to receive accreditation by Ethical Clothing Australia. So naturally, when I first visited their website, I said out loud to an empty room: “I love this!” Minimalistic, ethical, and high quality, Nico celebrate and understand understated luxury lingerie. My favourite part: they support both their local and global makers and list them clearly on their website: Bangladesh, India, and Australia.


Naja brings their deep desire to make the world a better place in all their business practices. Through their beautifully created underwear, they empower women by giving them work flexibility to balance their family life and employ women in the slums of Columbia to make their lingerie bags. Naja also makes eco-conscious decisions such as digital printing to reduce water waste. Breathable memory foam cups, Peruvian cotton, and delicious interior prints… Naja is dreamy.

First Base

Transparency. This is what First Base is all about. From simply visiting their homepage, you can see they’ve nailed it. First Base’s products are designed in Bondi, Australia, and made ethically in China. All suppliers are WRAP certified and listed on their website. Their underwear is for the sporty-chic who wants an alternative to the Calvin Clyne-like basics.

Image: Nico

ethical underwear

Luva Huva

Luva Huva creates vintage-inspired luxury sustainable lingerie, handmade in Brighton. Their truly exquisite pieces are made from sustainably sourced materials that are sourced locally when possible, often remnants, vintage, or end-of-line trims. From finishing touches to immaculately sewn lines, you can tell the Luva Huva team put a lot of thought into creating their unique pieces.

WAMA Underwear

WAMA Underwear is on a mission to pioneer the underwear industry by making the best hemp undies in the world with styles for men and women. Their underwear is anti-bacterial, anti-microbial, super soft and breathable, making them perfect for everyday wear. They manufacture in China in GOTS-certified factories with a team member based locally to oversee everything. 0% off your first order with code THGREENHUB

Eco Intimates

With a focus on making women feel good in their own skin, Eco Intimates have hit the ethical lingerie scene with force. Their garments are handcrafted, and not mass produced; embodying the ethos of slow fashion. Founder, Madonna Bain, is involved in every step of the making process, causing her eye for detail and perfection to shine through in her products.

Image: Ethically Kate for WAMA

ethical underwear

Woron Store

Founded by Scandinavian sisters Arina and Anya, Woron is a vegan lingerie company with a great story. Most girls can’t wait to take their bra off when they get home- they can get so uncomfortable! But Woron has created bras you’ll look forward to putting on. Their focus on keeping sexy designs whilst adding more comfort and support is enough to make you wonder “can it get any better?!” Emma Waston is also a fan.


Sustainable ingredients, Fair Trade certified factories, and holistic care for people and the planet. I don’t mean to be forward, but I love how they feel on my bum. The organic cotton means they are super breathable, and their range of natural colours makes them perfect for wearing under those slightly see-through dresses without flashing your undies!

Base Range

Base Range is your ethical basics; with a twist. Rather than underwear, they describe their products as sustainable under and easy wear. Their mission is to benefit both the producer and consumer, emphasizing natural beauty and respecting the planet in the process.

Image: Woron

ethical underwear

Mighty Good Undies

I don’t mean to state the obvious, but Mighty Good Undies are seriously mighty good. They aren’t just an underwear brand. Their focus on an organic cotton revolution, making it affordable and accessible to everyone, means their products may be small, but their dreams are big. Their great range means you can shop for yourself but also the special men in your life.


Shake yo Boody in organic bamboo undies! Boody believes comfort is nothing without peace of mind. A proud member of 1% for the planet, Boody’s key focuses are sustainability, ethics, quality, and giving back. They are your absolute go-to for basics that will last you a lifetime and look great under everything.

White Rabbit

In a world where we care so much about our food, our bodies, and our clothes, how is it that we don’t pay attention to our underwear? This is the question that inspired White Rabbit’s collection of sexy and stylish sustainable underwear. Their family-owned manufacturer employs women paid fair wages, to work with durable bamboo-rayon fabrics, creating durable and timeless pieces.

Image: Mighty Good Undies

ethical underwear


Every Anekdot creation is hand-made in Berlin with the love and cares only gorgeous underwear deserves. Embracing waste reduction, their underwear is made from production leftovers, offcuts, and vintage snippets which explains how luxurious and meaningful every piece looks. Anekdot love finding the best-unwanted materials to give them a second chance and make you feel and look great as the outcome.

Azura Bay

Azura Bay has created an online platform that brings together the best ethical lingerie brands, all in one place. Suitable for women who want options they can trust, and the ability to ask founder, Ashley, any questions they may have, Azura Bay are leading the pack in sustainable lingerie.


New Zealand ethical underwear brand Thunderpants provides cheeky goodness for all genders, shapes, and sizes. Certified organic, Fair Trade cotton is their weapon of choice, and their bright and lively prints make everyone giggle. Holding quality over quantity, Thunderpants share their journey transparently online and promote a more wholesome, slow, and kiwi-classic lifestyle.

Image: Azura Bay


The Green Hub is a place where you can be inspired to live a little more sustainably, in a way which fits with your unique lifestyle. We share the latest brands, research, tips and guides to help empower you to make lifestyle choices which are kinder to people and the planet.