While we’re waiting for more brands to get on board with circularity, here are some ways you can shop circular.
Circular fashion often ignores the idea of clothing ownership. In its place, circular fashion welcomes the concept of clothes circulating in a resource pool for all humans to draw from, without one individual claiming ownership on anything. You know what this means: Renting.
Renting clothes seems to be the new black. The amount of rental stores not only popping up but actually growing and succeeding, is phenomenal. Two years ago, I had never heard of a renting store before. Now, I could list at least 5 without even putting my mind to it.
You may be familiar with a magazine subscription, but what about a subscription for your wardrobe? Renting clothes generally works on a subscription-based scheme. Pay a certain amount a month for a capped or unlimited amount of clothes, return them after use, and pick a bundle of newbies. This way, you’re always turning up to the party (or simply to work!) with a fresh look, but you’re not spending a fortune on a new dress every weekend. With the rise in renting popularity, fewer dresses sit forgotten in the back of wardrobes, and the number of clothes being produced can decrease. A win for our pockets, and a win for the planet.
Places to rent fashion in Australia:
The Clothes Library
Casually swapping your clothes with a friend is brilliant, but clothing swaps have recently leveled up. The Global Fashion Exchange runs clothes swapping events worldwide and encourages a circular economy through education too. Meanwhile, independent clothes swaps are organised by smaller groups in hundreds of different countries. So, what’s stopping you from organising a clothes swap?
Gather a group of friends, tell them to bring a few pals along too, and see what treasures you can find in another person’s junk pile.
Buying pre-loved fashion is a great way for shoppers to wear designer labels and beautiful things without huge price tags, and selling preloved fashion is a great way to make back your money!
The preloved fashion economy enables you to resell your loved but no longer used items, and enables you to use money to buy someone else’s preloved fashion instead. The idea of ownership is still in practice, but it’s far more fluid and less possessive. Items in preloved stores are more affordable than retail prices, and clothes continue to circulate in our fashion economy.
Check out our guide on preloved designer fashion stores online.