First and foremost, Angela loves people
She’s currently in the midst of moving Greatest Friend from a humble store downstairs, to a space over double the size, on the main stretch in the central village.
It will be a meld of old school market and community space, filled with other local designers and makers, and always open for those who need a chat, a tea, or a piece of vintage. Having opened the store only four months ago, Angela has massive plans around how to support the community, particularly authentic local designers.
“Sustainability is about working together”
Greatest Friend began 12 years ago in the US, hitting the Etsy store in 2006 as one of the world’s very first Etsy vintage sellers
After becoming burnt out, Angela moved back home with no plans to re-open in New Zealand… until she saw a little shipping container area become available on Waiheke, and couldn’t stop.
Her store is now stocked with beauties she bought over from the US, local second-hand shop finds, donations, and random pieces Angela has collected over the years.
“I’m really passionate about fashion, and clothing, and textiles, and reselling, and sustainability and all of that, so I keep that available. But I am now going oh, this is an issue”
Selling clothes while being an anti-consumerist is a constant battle. Instead of giving up, Angela is pushing for a more sustainable fashion industry and authentic vintage experience. People and planet are considered in all she does, from the store chairs she found on the side of the road, to the recycled brown paper packaging that keeps online store orders safe as they travel to their new homes around New Zealand.
After reiterating “I’m so conscious about my own carbon footprint,” Angela explained to me the massive carbon footprint of both new and second-hand imports.