Moving The Needle – How We Can All Help Reduce Fashion Waste

Kira Simpson

When it comes to fashion, Australians have a huge environmental footprint – we discard a whopping 6 tonnes of clothing every 10 minutes. That’s mountains of fashion and textile waste being dumped in landfills.

But it doesn’t need to be this way.

The Moving The Needle campaign is a movement of brands and customers all working together to create long term change.

The goal – to reduce textile waste going to landfill by 20% by 2022, creating a circular economy and supporting a system where clothes will be given a second life, and ideally more lives beyond that.

Kira Simpson The Green Hub Moving The Needle

Moving The Needle has partnered with charity shops Salvos Stores, Red Cross Shops, Vinnies, plus a range of retailers including Myer, who have implemented donation bins in-store with 550 drop off points around Australia, plus donation return satchels for online purchases.

The Empty Shop

From the 16th through to the 22nd, of March Moving The Needle has six Empty Popup Shops around Australia – the purpose – to encourage you to bring in your unwanted clothes and help fill the shops ready to be passed onto the charity partners.


  • Riverside, ACT
  • Chatswood Chase, NSW
  • Chadstone, VIC
  • Myer Centre Brisbane
  • Elizabeth, SA
  • Galleria, WA

Ready to help tackle fashion waste?

You can help change the fashion model from a linear ‘take, make and dispose’ model to a more sustainable and circular ‘make, use & recycle’ model.

Keep scrolling to learn how you can take part, help reduce fashion waste and do good for the planet.

Moving The Needle
Moving The Needle
Moving The Needle
Moving The Needle

How to get involved and where to donate

Embark on a closet cleanout with a purpose – This week have a look in your closet and work out what items you no longer wear but know someone else will love. Give your clothes a new life before buying something new.

Find a drop-off point or empty pop-up – There are 6 Empty Pop-up Shops all around Australia just waiting for you to come and fill them with your donations. You can find these here simply enter your postcode to locate your nearest Empty Shop or any one of the 550 drop-off locations.

If you can’t make it into a shop – you can send your preloved clothes to any of the participating online retail partners like GlamCorner who will provide a prepaid return satchel which will then be sent to the Red Cross.

Tell your friends and family to do the same! – Share this post on social media letting them know how easy it is to save our clothes from becoming waste.

Kira Simpson

Kira Simpson is an environmentalist and sustainability expert. She started The Green Hub as a blog in 2015, which has since grown to become one of Australia’s largest education sites dedicated to helping people live a more sustainable lifestyle.