Unfudge Our Future: Ben & Jerry’s Sweet New Climate Change Campaign

The Green Hub

This one is for all the ice cream fans (non-dairy too!) who also give a hoot about the climate.

Ben & Jerry’s have unveiled Unfudge our Future – a new limited edition, dairy-free flavour to tickle the taste buds of our nation’s leaders.

The ice-cream activists have created a personalised pint for PM Scott Morrison, Treasurer Josh Frydenberg and Energy Minister Angus Taylor, with the ask: Make fossil fuels history and invest in a fast and fair transition to 100% renewables.

Now that’s an ice-cream we can get behind!

Ben Jerry's Unfudge Our Future Dairy Free Icecream Climate Change

Unfudge Our Future

Unfudge Our Future features a delicious combination of chocolate and peanut butter non-dairy ice cream, fudge brownies and peanut butter cookie dough, which fans can get their hands on in Ben & Jerry’s Scoop Shops, grocery stores, via delivery services and various convenience retail outlets across the country.

350.org Australia and the Climate Council are also backing the campaign, urging our nation’s leaders to use the collision of crises and invest in solutions that also tackle climate change as they prepare for a history-making economic reboot.

Why? Because there’s already expert-backed solutions proposed to deliver the perfect recipe of a clean, resilient and fairer future for all Australians.

Ben Jerry's Unfudge Our Future Dairy Free Icecream Climate Change

But what might that look like?

Here’s ice cream activists, Ben & Jerry’s recipe for change: :

  • Clean: Investment in a fast and fair transition to 100% renewable energy. A faster transition to renewable energy will create a jobs boom and most importantly, renewable energy reduces Australia’s carbon emissions. [1]

  • Resilient: Australians are already experiencing the dangers of climate change on our lives and livelihoods, through more intense and frequent drought, floods and fires. [2] The wellbeing of our people and the health of our planet will benefit from shifting tax cuts and subsidies from fossil fuel industries into policies that create a resilient Australia.

  • Fair: The economic reboot must create a fairer Australia. Listen to and invest in communities most impacted by climate change and the COVID-19 pandemic to support their recovery and build a thriving future.

You can join the call to Unfudge Our Future online here and in scoop shops across the country.

Get involved and get free ice cream!

And if you’re like to get involved further, Ben & Jerry’s and 350.org Australia will be hosting a virtual tasting of the new flavour and an interactive webinar about how you can get involved in building a better future together: Thu, 20 August 2020, 7:30 PM – 8:15 PM AEST.

Ice cream enthusiasts can register to get their free pint here!

The Green Hub

The Green Hub is a place where you can be inspired to live a little more sustainably, in a way which fits with your unique lifestyle. We share the latest brands, research, tips and guides to help empower you to make lifestyle choices which are kinder to people and the planet.