The representative described the different ways they had been working on reducing their footprint.
The company had created recycled and recyclable shipping bins that could be used 800+ times, transporting goods back and forth, to replace hundreds of singular cardboard bins that used to be transported once, and thrown in the recycling. Their clothes hangers were being recycled and reused responsibly, and the company were working on even greater sustainable alternatives, including increasing the standards of workplace safety for their employees.
The question we, the media, asked was: “why would you keep this a secret?”
The-company-who-will-not-be-named, explained that every time they publicly make one step towards sustainability and ethical fashion, they are shot down. One piece of good media around the topic, then brings forward 100 more fingers pointing back at them for what they aren’t doing. It involves resources and time to deal with the bad media and explain themselves. It’s simply not worth it.
Is this the way we should be encouraging the fashion industry to make positive change? Why would fast fashion brands want to change if whenever they make progress, they are shot back down?
The stance on fast fashion today is so strongly opposing, that we haven’t stopped to consider if it’s the stance that will truly create the most positive change.
The truth is, if all seven billion of us decided to boycott fast fashion tomorrow, there would be a whole lot of hurt and confusion. Thousands would be jobless, whole economies would plummet, and small ethical fashion businesses wouldn’t even be able to keep up with the demand.