Obviously, I’m not going to just throw those styles out, or burn them as some brands have been known to do, so going on sale means I can earn back some money which I then re-invest into the business. It also allow you guys (my wonderful customers) who may not have been able to afford a certain piece at full price to get your hands on something you have been eyeing off (If I still have your size). Quite frankly, I would rather my beauties go into your hands than gather dust or end up in a box, even if it means I don’t make back as much as I necessarily need to cover costs.
This takes me to my second point, something that I have been quite passionate about from the start, affordability. Now to put it simply, when costing garments, a really easy way to break it down is:
- Cost Price of Garment x 2 = Wholesale
- Wholesale x 2 = RRP
- RRP x 1.1% (GST) = Final RRP
In choosing to run Lois Hazel in a way that has as little impact on the planet and a positive impact on the people who we work with, does mean that there are higher costs involved.
So when I sit down to cost my garments I do get quite overwhelmed with what the final figures can become, especially when I do it as I mentioned above. Now, I don’t tend to mark up as much from Cost to Wholesale, which can mean I don’t make as much as I need, but also means that my pieces are more affordable and can help people purchase better clothes, which to me is really important.
So, by going on sale, it opens up an opportunity where people who wish to participate in the ethical and sustainable clothing space but otherwise haven’t been able to afford to, now can purchase an item which will be treasured just as well otherwise.
Lois is offering 20% off for our lovely readers using the code thegreenhub20 – valid 29th to 30th Nov 12pm AEST – shipping worldwide