Australians are fast fashion obsessed.
Trailing behind the US, we are the world’s second-largest consumer of textiles.
The average woman purchases 27kgs of new clothing each year.
Of this, 85% of it ends up in landfill according to the shocking statistics highlighted by the ABC’s ‘War on Waste’ program. This equates to about 6 tonnes of clothing being tossed into landfill every 10 minutes!
The solution to our fast fashion woes
Imagine having access to a wardrobe of thousands of designer dresses, bags, and accessories available to you at a click of a button, for a mere fraction of the price and delivered to your front door.
B-Corp Certified GlamCorner has an open door policy to their carefully curated wardrobe for you to peruse and borrow from. Think incredible Australian designer labels such as Zimmerman, Lover, Ginger & Smart, Alice McCall, just to name a few.
“We are committed to taking steps every day to achieve our mission to revolutionise the way fashion is consumed. We take pride in using our voice and influence as a force for good.”
The dynamic duo, Dean Jones and Audrey Khaing-Jones (also husband and wife) are the driving force behind GlamCorner. Founded in 2012, GlamCorner has created an online empire that speaks into the heart of every sustainable fashion lovers wildest dreams; a sparkling closet brimming with the latest designs, ready for you to borrow on-demand.
“We believe fashion doesn’t have to come at a cost and that every woman has a right to experience the luxury of high-quality designer fashion, no matter what her budget.”
Australia’s Largest Wardrobe
You simply browse through their online catalogue containing thousands of designer dresses, filtered to your specific requirements, and select what you want. They take care of the postage (with same day shipping), return postage bags and cleaning of each garment.
GlamCorner has created a seamless customer experience with a pre-event try on and backup dress services so all you need to worry about is looking your best on the day.
The latest offering to the GlamCorner family is GC Premium, a monthly subscription box featuring everyday styles and workwear. You pay a monthly fee which gives you three styles at a time and an unlimited wardrobe rotation.
Sharing Is Caring
Raise your hand if you’ve ever purchased a dress for a special occasion only to wear it once and banish it to the back of your closet where it’ll be lucky to ever see the light of day again. The cost of these purchases just doesn’t add up. Not only for your bank account but for the environment.
This concept of sharing and exchanging clothes is nothing new. Women have been doing this for centuries. But it has its limits (especially if those said friends and family members have a rather, let’s say, peculiar style).
“We built a technology solution that makes this network bigger. It opens up your access to a greater range of high-quality fashion items at an affordable price. We realised Australian women were either paying too much for fashion and apparel or were getting a really bad deal on a cost-per-wear basis with cheap ‘disposable’ fast fashion. As the sharing economy was helping to solve problems like this in other industries we asked ourselves why such a model didn’t exist for a woman’s wardrobe and set out to build the biggest wardrobe in the country where women could borrow from us on-demand whenever they liked.”
Keeping In Trend
We live in an era where social media makes it easy to keep up with the Kardashians, but hard to keep your bank account in check when doing so. Add to this the ethical dilemma behind the fast fashion industry and we’re seeing some huge shifts taking place in the market.
Millennials are taking sustainable fashion seriously and it’s beginning to have ripple effects. We’re happy to forgo the luxury of ownership in favour of being able to simply have the experience of luxury or access to options.
You can understand why the GlamCorner concept has been well received. It’s quelling the choking thought of being captured in the same dress twice while for others, allowing them to simply support a growing movement that encourages less consumption and more mindful purchasing.
All without having to sacrifice your desire for a little bit of style and luxury.
