On your next shopping trip alter your mindset, look at each piece subjectively and consider its use in your wardrobe, how it fits with your colour palette and if it works for your body shape.
Is it representative of your style personality, how will it mix and match with your current wardrobe and does it fill a gap or is it similar to five other tops you already own?
Fashion purchases are important ones and we need to start treating them as such, don’t get carried away in the feeling of wanting something new!
Reconsider Your Motivation
I’m sure we can all agree that shopping can be a fun and enjoyable occasion, even more so when you have money to spend!
But when you delve a little into the psychological factors behind shopping it’s unclear at what point we became so misguided. Let’s start with this…retail therapy is not a real thing! Sure you might get a moment of euphoria from that new purchase but who do you think penned the term ‘retail therapy’? It most definitely wasn’t somebody actually concerned for your wellbeing and state of mind.
Our relationship with clothing and essentially shopping has become one of excess consumption, defaulting to an attitude of ‘whoops’ when it comes to impulse purchases and ‘I just had to have it’ or ‘don’t tell the hubby’.
We have been sold the idea that owning something new can directly influence our happiness and marketing has turned us into professional consumers.
We are so far removed from the realities of what this 3 trillion dollar industry is built on, only presented with the glossy exterior…an enviable advertisement, beautifully merchandised store and exciting new garment.
Slow down and reassess your motivation
Shopping trips don’t always require a purchase, instead view them as a great way to scout out your options, plan and evolve your current wardrobe.
We tend to research before we buy, especially when it comes to big ticket items, even with food we check labels and make sure we know what’s going into our bodies. What’s going onto our bodies is just as important, so do your research and discover what this highly creative industry has to offer beyond fast fashion.
Think of your clothes like your best friends, they’re there for you when you need them, supportive and complementary, always ready to have a good time with you and should be treated with the respect they deserve.